For SaaS marketing teams

Paid CAC keeps climbing. Earned media compounds.

Your buyers trust podcasts, newsletters, and press more than your ads — and your founder's story is the asset that gets in. PitchIQ systematizes founder-led PR: targeting, pitching, follow-ups, and reporting, run by one marketer instead of an agency.

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See the shows that want you — free

Prefilled for SaaS teams. No account, no card — your matches in seconds.

Your Bookability Score

Strong fit for SaaS / software shows. Here are matches whose listeners are your audience.

1
The SaaS Podcast
Mid-size · weekly · 90% fit
Founder interviews specifically about building software companies.
Your angle: "the growth experiment that flopped — and what it taught you"
2
Lenny's Podcast
Large · active · 86% fit
PM/growth audience that buys and recommends SaaS.
Your angle: "the growth experiment that flopped — and what it taught you"
3
SaaStr
Large · active · 82% fit
B2B SaaS operators — ideal for a growth-experiment angle.
Your angle: "the growth experiment that flopped — and what it taught you"
4
The Twenty Minute VC
Large · active · 79% fit
Reaches the funding and operator side of SaaS.
Your angle: "the growth experiment that flopped — and what it taught you"
5
The Product-Led Podcast
Mid-size · niche · 76% fit
PLG-focused — perfect for a self-serve growth story.
Your angle: "the growth experiment that flopped — and what it taught you"

These 5 shows are a fit. Get the pitches free.

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Everything SaaS teams need, in one place

Podcast placements

Founder-led, marketer-run

Your marketer queues targeted shows and AI-drafted pitches in the founder's voice; the founder just shows up and talks. Ten minutes of founder time per placement.

Press & analyst queries

Quotes that build the brand graph

Reporter source-requests matched to your category, with quotable responses drafted in minutes — every mention strengthens the brand entity your buyers (and LLMs) look up.

Newsletter & creator collabs

The B2B channels ads can't buy

Pitch the niche newsletters and creators your ICP actually reads — placements that outperform display at a fraction of the cost.

Pipeline & attribution

PR with a CRM, not a clippings file

Every outreach thread, placement, and reply tracked in a pipeline with open/reply analytics — report earned media like a channel, not a vibe.

Why SaaS teams choose PitchIQ

When paid plateaus

Every SaaS hits the CAC wall. Earned placements keep working after publish — episodes and articles compound while ad impressions evaporate.

Built for lean teams

One growth marketer runs the entire motion: agencies charge $5-10K/mo for targeting and pitching PitchIQ automates.

AEO insurance

Buyers increasingly ask ChatGPT and Perplexity what to buy. Those answers cite podcasts, press, and reviews — exactly the footprint this motion builds.

Founder brand, de-bottlenecked

Founder-led content dies when the founder gets busy. PitchIQ moves everything except the conversation itself off their plate.

Frequently asked questions

We tried a PR agency and got two placements in six months. How is this different?

Agencies gate volume behind retainer hours and pitch from their own inbox. PitchIQ lets your team run 30-50 targeted pitches a month from your founder's email, with per-thread tracking — volume, authenticity, and attribution the retainer never gave you.

How much founder time does this actually take?

Roughly the interview time itself plus a few minutes approving drafts. The marketer owns targeting, queueing, and follow-ups; the founder talks.

Can we measure pipeline from it?

Tracking links with UTMs, open/reply analytics, and the deals pipeline let you tie placements to signups and revenue — earned media reported like any other channel.

Does it work for technical/niche categories?

Niche is the sweet spot: there are dedicated podcasts and newsletters for almost every B2B category, with engaged audiences and hosts who need credible guests. Smaller, targeted shows convert better than big generalist ones.

What does it cost to start?

Free to start — build the founder profile, run discovery, and draft pitches. Paid plans add sending, sequences, and team workspaces with role-based access.

Make earned media a channel, not a hope

Start free — build the founder profile, shortlist ten shows in your category, and queue the first week of pitches today.

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